Landing page builders sit on a spectrum from "fast and cheap" to "conversion lab." The right pick depends on whether you're shipping one-off pages or running serious testing campaigns.
At a glance
| Tool | Price | Best for |
|---|---|---|
| Unbounce | $74/mo | A/B testing, CRO |
| Leadpages | $37/mo | Small business speed |
| Framer | $5/mo | Design-led pages |
| Carrd | $9/yr | Simple one-pagers |
Unbounce
Unbounce is the conversion-optimization leader, with strong A/B testing, dynamic text replacement, and an AI builder, starting at $74/mo[1]. It's the pick when you're serious about testing what converts.
Leadpages
Leadpages emphasizes speed and simplicity, with polished templates and built-in pop-ups from $37/mo[2]. It's a solid middle ground for small businesses that want professional pages fast.
Framer
Framer is a design-first builder that produces stunning, modern pages at a low entry price[3]. It's less focused on conversion testing than Unbounce, but unbeatable for pure design quality.
Carrd
Carrd is the budget king: simple, responsive one-page sites for roughly $9 a year. It won't do advanced testing, but for a clean single landing page it's the best value anywhere.
The verdict
Pick Unbounce for testing, Leadpages for small-business speed, Framer for design, and Carrd when you just need a simple page for cheap.